Vertical Storytelling
Funny videos about cats? An intriguing explanation about how the Arctic got its name? Or a breaking news story about a devastating earthquake? Whatever is most likely to grab your attention, you can be certain someone, somewhere has made a social media “Story” about it.
You’ve probably seen them every time you open your Facebook or Instagram page.
Stories are short and engaging ‘vertical’ video packages which anyone can produce and publish to a social media platform - if they know how. And major news organisations are increasingly joining in.
In fact, “vertical” stories have become so popular that many social media platforms now have dedicated sections where you can both read and publish them.
Whether you are new to journalism with a specific interest in digital and social media reporting, or whether you are a veteran correspondent who’d like to learn a valuable new skill, this course, written by Konstantinos Antonopoulos, and presented by me, Awad Joumaa, is for you.
Over the next 16 lessons, we will take you step by step through the ins and outs of planning, building and publishing a social media Story with the skill and professionalism of a newsroom. Let’s get started.
Students of this course will develop an in-depth understanding of the following aspects of Vertical Storytelling:
Cognitive Skills
The trainee will learn:
- The different formats of social media stories.
- How to build the plot for a story.
- How to move the story forward and introduce action.
- How to end a story.
Practical Skills
The trainee will learn:
- The basics of using storyboard applications or how to work without a storyboard.
- The basics of filming with a mobile phone.
- How to use typography and stickers.
- How to film vertical videos.
- How to use apps.
- The skills of doing takeovers and live streams.
Behavioural Skills
The trainee will learn:
- How to go about telling stories from the field.
- The basics of measuring your story’s performance and impact.
- Full lifetime access.
- Paid Certificate.
- Knowledge of the English language.
- A Computer or Mobile with Internet Connection.
