Financial Journalism
Many of the biggest stories we see in the media are about money. War in Ukraine has spelled soaring gas prices in Europe, for example, leaving many unable to heat their homes this winter.
Economic recession leads to people losing their jobs. A pensions mis-selling scandal could mean thousands of people seeing their life savings go up in smoke.
Issues like these can topple governments.
It is financial journalists who bring those sorts of stories to our attention.
I’m Faith Archer and I have worked as a financial journalist for nearly 20 years. In this course, you will learn about the ethics of financial journalism and how to hone your interview skills so you can quiz highly-paid CEOs as well as tell the stories of ordinary people.
You will learn how to find those money and business stories and how to bring them alive so that people will sit up and listen.
So, join me now, and let’s get started.
Cognitive skills
The trainee will learn:
- How to develop an understanding of what financial journalism involves
- The various channels appropriate to financial journalism
- The types of content financial journalists can produce
- The different audiences interested in financial journalism
- How to identify and deliver a good financial story
Practical skills
The trainee will learn:
- How to read the financial pages
- Where to learn financial terms
- How to cultivate contacts
- How to research stories
- How to interview relevant people
- How to use data
- How to conduct and produce case studies to powerful effect
Behavioural skills
The trainee will learn:
- How to spot good financial stories
- How to improve their interview techniques
- How to tailor interviews to different subjects
- The ethics of financial coverage
- Full lifetime access.
- Paid Certificate.
- Knowledge of the English language.
- A Computer or Mobile with Internet Connection.
